Online Marketing Tips for Events

16 Apr by Steve E. Trisler

Online Marketing Tips for Events

Are you organising a congress, an event or a get-together in your company premises or do you have a small or large product trade fair in preparation? Then you should pay attention in the course of event marketing around this event to a few points that are important for the associated event website.

We need good content for the online marketing of our companies. However, many small and medium-sized companies have little time and personnel for content creation. Therefore, it is important that all existing marketing activities are visible online.

One of the easy to implement online marketing ideas is to “process” events that are already taking place online. Especially customer events, the “open day” or the regular in-house exhibition are ideal for intensive online marketing.

If the event has achieved a certain reputation, then it should even have its own Internet offer. With this technical article we would like to give you these detailed Tipps for such a Event Website to the hand!

Date, location and title of the event

Present your event in detail on the website! Give an outlook on all experts, practitioners and users who will come to exchange knowledge – with practical lectures, seminars and workshops in their luggage, from which everyone who takes part in the event will benefit.

Highlight the date and location generously. The same applies to the title of the event. Good idea: Use the header area of the event website for this basic information.

Extra tip:

Make a room special contingent clear with some hotels of different price ranges. This preferential price can be used by participants who mention a code word when booking a room, which you place on the event website.

If the event has already taken place, you should report in detail on last year’s event. Make a Recap available – pictures can loosen up this report well. If you have a lot of picture material, then install a picture gallery. Such a recap can look like this.

Programme overview of the event on the website

What have you planned for the event? What awaits the visitor at your event? With a clear agenda in timetable format, every participant can plan “his event” individually well in advance with the help of your website.

Offer a PDF download with the agenda – but not just a download. Publish all important information on your event website in HTML format under the title “Programme” in chronological order.

Add the title, a short description, a picture and the speaker to each part of the event. You link the information about the speaker both in the text and via the image to the detailed introduction of the person in the speaker area (and back again).

Extra tip:

If you have enough budget for an event app, then make this effort. Event apps do not only make planning easier for the participants in advance. You can use it to send important current information to all event participants before and during the event via push notifications.

Don’t forget to point out the catering. Make sure there are enough breaks for networking in the programme overview. In addition to the good programme, the excellent supply of food and drink is one of the most important markers in the subsequent evaluation of an event for many event participants.

Speaker listing on the event website

Place pictures of the speakers on the event website and publish all this in a separate Speaker section. From there you link internally to the program overview. Well-known conference speakers have fan communities that can be animated to buy event tickets by the presence of “their favourite speaker”.

Give the speakers space for a presentation of their presentation in the run-up to the event. Conduct interviews with the speakers – this way the participants get to know the speakers better. Ask the speakers for tips & tricks, which you can post online on the event website as accompanying blog entries.

Partners and sponsors on event website

Take partners and sponsors on board and present them with their logo and detailed presentation on the event website. Usually you will find the logos of the partners and sponsors of an event in the footer of the website. All further information can best be found in an extra navigation point “Partners & Sponsors”.

Explain why exactly these companies became partners and sponsors of the event. What do the event participants gain from the support of these partners? What added value do the partnerships bring to the success of the event?

Present the sponsors and partners on their own subpages for each partner. Carry out interviews with those responsible at the partner companies. In this way, give the partners sufficient “online presentation space” to make themselves known to the participants in advance.

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