What is Home Staging?

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. Homes that are Staged using ASP Home Staging Professional techniques sell faster and for more money. This is because Staging sets the scene throughout the house to create immediate buyer interest in your property. This will then lead to your home selling for the highest possible price in today's market.

Why do I need to stage my home?

To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light. When your house is on the market, it is vital that it is appealing to a large audience. An accredited ASP Home Staging Professional uses proven techniques to help your home sell more quickly and for more money, no matter what state the real estate market is in.

Why do I need an ASP Accredited Home Staging Professional?

Using an accredited ASP Home Staging Professional guarantees that your home will be turned into a "product" that sells quickly using expert guidelines. An accredited ASP specialist has been highly trained to transform your home into a product that sells. By using an accredited ASP Home Staging Professional you know that you are retaining the services of a trained professional who is qualified to the highest, nationally recognized standards for Home Staging. These standards not only include Staging knowledge and expertise, but ethics, real estate agent coordination, and are dedicated to the achievement of seller goals.

Will my House sell faster?

This exclusive system has been proven to help sell homes faster and/or for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is Staged and ready to be sold. Click here to view our Staging Facts page for more information about Staged homes statistics.

What about using an Interior designer to stage my house?

Although it incorporates some of the same elements Interior designers decorate your home to your personal taste by spending money on new furnishings etc. ASP Accredited Home Staging Professional has been trained to turn your house into a product that sells quickly and for as much money as possible. An ASP Accredited Home Staging Professional has completely different goals in mind so the end result of how your property will be presented is vastly different then an interior designer. The way you live in your home, and the way you market and sell your house are two different things. An ASP Accredited Home Staging Professional looks at your house "THROUGH THE BUYER'S EYES" as though you've never seen it or been there before. An ASP Accredited Home Staging Professional's goal is to make your home appealing, or at least neutral, to the buyer's own sense of style. And when that happens, buyers begin to see themselves living there. Helping buyers feel like they could just move right in makes your home more desirable than the competition.

Will I spend a lot of money on staging my home?

As an accredited ASP Home Staging Professional our mission is to honor our client by transforming your house into a product that appeals to more people, sells quickly and for top dollar and also to provide this transformation as economically as possible to you. An accredited ASP Home Staging Professional will work within your budget in order to maximize the benefits you'll receive from whatever Staging® steps you take to prepare your property for sale. Home Staging is proven to work and, it's changing the way we sell real estate in this new competitive market. As an accredited ASP Home Staging Professional we will do as much or as little as you want. The choice is yours. We will use your furniture and accessories to redesign your home into a product that sells quickly. Only when absolutely necessary do we recommend rental furniture or purchasing new accessories.

Is Staging really worth the investment?

Home Staging is an investment in your home's equity which is probably your biggest asset. It's an investment, not an expense. Take a look at our Staging Facts page and you will see that Staged homes sell more quickly and for more money. Knowing that your home is Staged makes it much easier and less stressful for the homeowner and the Realtor. Also when it comes time to move, the organizing and packing have already begun so it is a much smoother process. The most important fact to remember is that the investment in Home Staging will always be considerably less than the first price reduction! Before you lower your price, inquire about home staging.

When should I Stage my home?

Now is the time to stage your home, if you're planning to sell. It can take several weeks for many homeowners to get their property in tip-top shape. If your house is already on the market and has had little or no interest from potential buyers, it is imperative that you have your home Staged. Many homes that have been on the market for 3 months to one year with no offers have sold very quickly after the staging process has been completed. Click here to view our Staging Facts page for more information about Staged homes statistics.

Homes in my area sell very quickly. Would I still benefit from having my home Staged?

Yes you will. Having your home Staged makes your home even more desirable to buyers. With that in mind buyers will pay top dollar for a home that is professionally Staged. It stands above the competition. Click here to view our Staging Facts page for more information about the increased selling price of Staged homes.

I heard Staging is just moving furniture around?

Home Staging is more than just re-arranging furniture. Home staging is the entire process of getting your home ready for sell. To do this we consider three major steps:

1. Assessing every aspect of the property. This includes both the inside and outside of the property.

2. Developing a specific Staging plan that matches the selling preparations with that of the seller's budget.

3. With steps 1 and 2 in place we execute the plan to prepare the property effectively using the seller's furnishings, as well as other furnishings (when appropriate) to help achieve the dynamic desired Staging result.

When completed we achieve a look that gives your property a look that your buyers begin to see themselves living there. Rooms will look larger, more functional, and enviable to live in. This will help your buyer feel like they could just move right in which makes your home more desirable than the competition.

Why can't I just Stage my home myself?

There is certainly a lot of preparation that the homeowner would need to do to stage the home. Can you do it yourself? Yes. Is it a lot of work? Yes. The work to stage a home depends on what your property needs in order to realize its true value and selling potential before you put it on the market. The ASP Home Staging Professional has the expertise, along with tricks of the trade needed to make your home more desirable than the competition where it will yield the highest return. If you choose to stage your home yourself, by following the recommendations of your personalized comprehensive staging report, you can achieve the look of a "Staged home", and qualify to be added to our "Staged Homes" website.

Will I be able to live in my Staged home while I have it on the market?

Yes you will. We will make your new living space very pleasant, livable and functional. We're certain that you will absolutely love your new Staged living environment. Also since Staged homes typically sell in very short amount of time you probably won't have to live in your listed property for long.