In many companies, planning and organizing events and activities runs parallel to normal day-to-day business.
Numerous checklists and apps help and support before, during and after the events. Most of the time it is about questions like the aims of the event, the target audience, a motto of the event and the choice of place and date of the event.
Choosing the right location for the event
Some events have indeed lost a lot of attention and impact due to the (wrong) choice of place and date. So it makes sense to deal with these points early and intensively and to carry out a site-inspection and to check the events on site yourself, including arrival and departure and overnight stay.
Beautiful, but difficult to reach locations deter guests
The choice of location is then very close to the money and has immense influence on the available budget. Think also of possible hidden costs. Hotels and operators of event rooms offer a variety of services, but usually always at a separate charge. Depending on the size of your event, you may also need external support in the form of security, admission control, check-in or fire brigade. This quickly hits the budget.
How much can an event cost?
These are of course all things that are absolutely necessary and also “cost something”. Often the budget melts away like ice in the sun and then the desire arises to save in places where nobody notices it. The food is such a point, apparently.
But on each wedding, each firm meeting and each Event there are two points, at which the guests, the quality of the entire meeting fasten and on those the entire success depends: The food and the entertainment.
Who makes the music?
At weddings people eat and dance. It is important to satisfy the guests with good food and good entertainment. It is very similar at events. The guests want to be fed and entertained – directly and figuratively. Events also have the task of offering the guests physical and spiritual food and entertaining them.
The speaker or speaker is responsible for spiritual nourishment and entertainment. His topic should always match the motto of your event and your guests, no matter if it is about customers, employees or the sales force.
Appropriate presentations and the right theme
So when you present the new ranges to your customers, a good and experienced speaker will give a keynote address on how your customers can market and sell these new products in a contemporary way.
So you support your customers in an entertaining and humorous presentation with provocative ideas and precise theses for sales and thus for your economic success. During the next company event, your sales staff can let you give valuable impulses and immediately implementable suggestions from a practitioner in the form of a rousing keynote speech on why and how the next price increase will be implemented.
Attentive, committed listeners notice and notice very quickly whether the speaker has something to say – or not – based on their own experience and successes. Much depends on authenticity, practical relevance and the ability to convey even difficult facts to the point.
On the one hand for the participants, whether they can “take something with them” from the lecture or the speech. For you as the organiser, this in turn is decisive for the overall evaluation of your event.
Author comes from authority
Under no circumstances should your speaker be a “stand-alone solution” or even a “one-trick pony”.
A good speech flies by and especially interested listeners want to get further answers from the speaker after the impulses for the “What is to be done? Speakers with a high practical relevance are therefore very happy to answer questions, offer in-depth seminars, training and coaching and have written at least one book on their subject.
This is also an important point for you as an organizer in communicating with your guests. Authors of books always enjoy a higher authority with listeners – and this authority of the speaker radiates on you as organizer and organizer.
Keynote speakers with experience and practical knowledge
So there are speakers who like to talk about “something” and there are speakers who have something to say, preferably on the subject in which they are experts. These experts have years, often even decades, of experience with their topic and work actively on their topic, mostly as consultants, trainers, coaches and often as entrepreneurs.
And they tell about this topic, first-hand and enriched with the latest findings, often founded on science and teaching. Naturally such experts have their price and require for a one-hour lecture frequently immense fees.